Will Marshall


Will Marshall is a co-founder of UBM Law Group. He has substantial experience in drafting and negotiation of a wide range of commercial contracts, including SaaS and traditional software licensing agreements, IoT and SaaS combination offerings and other technology agreements as well as supply and distribution agreements. Mr. Marshall also advises clients on compliance with the California Consumer Privacy Act (CCPA) and the EU's General Data Protection Regulation (GDPR). He is CIPP/E certified with the International Association of Privacy Professionals (IAPP) in EU data protection. Prior to co-founding UBM Law Group, Mr. Marshall served as General Counsel and SEVP of Operations of Javo Beverage Company, a publicly traded manufacturing company in Vista, California. As one of the founding executives of Javo, he was integral in leading the ground-up capitalization and commercialization of the company over the course of a decade and has a deep understanding of the business challenges and concerns facing startup, micro- and small-cap companies.

Areas of Practice

Commercial Contracts
Technology and Licensing Transactions
Emerging Companies
Data Protection (GDPR & CCPA)

Affiliations and Education

Member of the California State Bar
Member of the San Diego County Bar
Business & Corporate Section of the San Diego County Bar (Vice Chair 2016, Chair 2017, Chair 2020)
Privacy & Cybersecurity Section of the San Diego County Bar (Chair 2021)
Member of the IAPP, CIPP/E (EU Data Protection)

University of California, Los Angeles, JD
University of California, Santa Barbara, BA, Eng. Lit.


Craig Ross

EngageCFO, CFO and Consultant

"Will Marshall is the attorney I always turn to for corporate legal advice. He has always provided best-in-class legal advice and service no matter the issue at hand. He has proven to be an industry expert in negotiating customer, vendor, and partner contracts for technology companies. His technology experience and knowledge expand across both on-premise software and software-as-a-service companies. He has always done a fantastic job at highlighting business and legal risks, providing recommendations, and helping balance risk versus reward. I have absolutely no hesitation recommending Will to any company seeking legal advice or assistance in negotiating contracts."

Helge Zieler, PhD

Founder & President, Primordial Genetics

"Will Marshall has provided legal services to Primordial Genetics for several years and has helped us draft and revise countless documents and agreements, contributing greatly to our growth and success. Many of the deals he helped us negotiate were critical for the development of our company. Will approaches each draft agreement with a clear and open mind and a strong focus on the objectives. He is thorough and creative in his work and finds efficient and rapid paths towards alignment with the other party. By thinking beyond the boundaries of the specific task in front of him, he allows his broad experience in corporate law and deal structures to be put to work. Will has given us sound legal advice time and time again, with great results for our company. Besides these outstanding professional qualities, Will is a pleasure to work with. I highly recommend him for any corporate legal work."